사회복지경영론
도서명:사회복지경영론
저자/출판사:김성철 , 김태현 , 김한나 , 김현경 , 도진미 ,/양성원
쪽수:312쪽
출판일:2024-07-19
ISBN:9791161265889
목차
Chapter 01 복지경영학의 이해 ······················································································································ 7
1. 복지경영학이란 무엇인가? ······························································································· 9
2. 복지경영학의 필요성 ········································································································· 14
3. 비영리경영의 접근 ············································································································· 17
Chapter 02 경영학의 이해 ····························································································································· 25
1. 경영이란 ································································································································· 27
2. 경영자의 이해 ······················································································································· 35
3. 경영자의 능력과 역할 ······································································································ 38
Chapter 03 기업의 경영활동과 경영시스템 ······················································································· 43
1. 기업의 미션, 비전, 핵심가치 ······················································································ 45
2. 기업의 목표, 전략, 정책 ································································································ 54
3. 경영시스템의 구축 ············································································································· 59
4. 기업의 성과분석 ·················································································································· 64
Chapter 04 경영전략과 기업환경 ·············································································································· 67
1. 경영전략과 복지경영 ········································································································· 69
2. 기업환경과 복지경영 ········································································································· 75
3. 경영전략 유형과 복지위기 ···························································································· 81
Chapter 05 조직문화 ·········································································································································· 93
1. 조직 ············································································································································· 95
2. 조직문화 ··································································································································· 99
3. 조직 변화 ······························································································································ 108
4. 젠더와 조직문화 ··············································································································· 110
Chapter 06 윤리경영 ······································································································································· 113
1. 윤리경영 ································································································································ 115
2. 기업의 사회적 책임(CSR) ························································································· 121
3. 지속가능경영 ······················································································································· 124
4. ESG 경영 ····························································································································· 126
Chapter 07 고객 관계관리 ·························································································································· 133
1. 고객 관계관리의 정의와 등장 배경 ····································································· 135
2. CRM의 진화 ······················································································································ 140
3. CRM의 전략 ······················································································································ 144
4. CRM의 방향 및 NPO 기관에서의 CRM ······················································ 151
Chapter 08 인적자원관리 ····························································································································· 155
1. 인적자원관리 배경 ·········································································································· 157
2. 인사관리 ································································································································ 164
3. 인적자원관리의 최근 트렌드 ···················································································· 171
4. 사회복지영역에서의 인적자원관리 ········································································ 179
Chapter 09 지식 중심과 사회적 기업의 복지경영 ···································································· 181
1. 지식 중심의 복지경영 ··································································································· 183
2. 사회적 기업의 순환별 복지경영 ············································································· 186
3. 사회적 기업의 기능별 복지경영 ············································································· 190
Chapter 10 사회복지경영과 리더십 ······································································································ 199
1. 사회복지적 리더십과 복지경영 ··············································································· 201
2. 리더십의 이해 ···················································································································· 205
3. 리더십 이론 ························································································································· 214
4. 리더십의 결론 ···················································································································· 219
Chapter 11 포토보이스와 NPO 경영 ·································································································· 223
1. 포토보이스와 NPO 경영 ···························································································· 225
2. 포토보이스가 NPO 경영에 미치는 영향과 가치 ········································ 225
3. 포토보이스를 통한 NPO 경영의 사례 연구 ·················································· 227
Chapter 12 사회서비스 ·································································································································· 247
1. 사회서비스의 이해 ·········································································································· 249
2. 사회서비스 사업의 이해 ······························································································ 256
Chapter 13 복지경영의 도약과 모색 ··································································································· 269
1. 기업윤리와 복지경영의 합리성 ··············································································· 271
2. 문화복지와 복지경영의 전망 ···················································································· 283
3. 복지경영의 도약과 모색 ······························································································ 291
