CEO’s Insights on Sales and Marketing
도서명:CEO’s Insights on Sales and Marketing
저자/출판사:Namhoun,Patric,Lee/행복에너지
쪽수:224쪽
출판일:2019-12-25
ISBN:9791156027645
목차
● Acknowledgements 4
Part 1
Task Handling Strategy
Smart Time Management 12
Work before the Work 18
Finding Work Life Balance 24
Preparing Project Proposal 29
Importance of New Ideas 34
Self-Development at Work 40
The Real Reason for Anger 44
Key Differences Between a Manager and a Team Member 51
Effective Meeting Method 56
Achieving the Vision 62
Guide to International Business Trip 67
Flawless Inventory 73
Smart Goal Planning 77
Predicting Results with Closing 86
When to Search for a New Job 90
Daily Resolution for a Joyful Day 95
Part 2
Relationship Strategy
Different Leaders 102
Leadership Qualities 109
Company Event with Uppers Management 113
Conflict Resolution 118
Growing through Interaction 122
Key to Hiring 125
Responsibilities of New Manager 129
Danger of Blind Trust 135
Business Etiquette 140
Company Culture and Values 144
Part 3
Marketing and Sales Strategy
First Role of Marketing Team 152
Second Role of Marketing Team 157
Establishing Market Price 162
Definition of Sales 168
Essentials of Sales and Marketing 174
Preparing of Successful Sales 178
Importance of Managing Team 189
Medical Sales vs. Pharmaceutical Sales 194
Running Your Own Start Up 199
Effective Claim Handling 207
Medical Representative’s Philosophy 211
● Epilogue 216
● Publisher’s Epilogue 222
