서울대학교 경영연구소 경영사례 시리즈. 13
도서명:서울대학교 경영연구소 경영사례 시리즈. 13
저자/출판사:오정석,최진남,송재용,김수욱/우듬지
쪽수:110쪽
출판일:2010-02-28
ISBN:9788991292550
목차
Case 1 Analysis on VoIP Service : Korea Telecom Industry
1. Introduction…11
2. Korea Telecom…12
1) Market Trend…12
2) Responding VoIP…15
3) Merger with KTF…16
3. Voice over IP…17
1) Value Chain for VoIP service…17
2) Technology…17
3) Mobile VoIP Service…22
4. Legal issues…23
1) Emergency calls…24
2) VoIP Number Portability…24
3) Classification…25
4) Network rental fee…26
5) Security concerns…26
5. Competition…28
1) Common carriers…30
2) Special category telecommunications operators…33
3) Korea Cable Telecom…35
Case 2 Organizational Innovation at LG CNS
1. Company Overview…40
2. Top-down Innovation…43
3. Innovation Academy…45
4. Effort System…47
5. New Accounting Process and Financial Reform…49
6. Conflict, Resolution, and Moving Forward…51
Appendix…52
Case 3 Samsung, the Innovator in the Global Mobile Handset Market
1. Samsung Mobile's Start-up & Take-off…57
1) From a Domestic Player to a Global Player…57
2) Solidifying Its Status as a Global Leader…62
2. The Success of Samsung Mobile-Latecomer's Catching-up Strategy…67
1) Establishment of the CDMA Standard…67
2) Leading Digital Convergence…68
3) Premium Brand Positioning…69
4) Mass Customization…70
5) Test Market Advantage…71
3. Core Competencies & Unique Systems of the Company…71
4. Recent Market Trends and Future Tasks…80
1) From a Tech Era to a Marketing Era - Advent of CEO Ji-Sung Choi…82
5. Conclusion…84
References…86
Case 4 The SPC Group : Bakery King
1. Introduction…90
2. About SPC Group…92
1) Affiliated company…92
2) Finance…95
3. Foundation-1990's…95
1) Birth of Shany…95
2) Diversification of Samlip…96
3) New Business…97
4. 1990's - 2003's…98
1) Overseas expansion and the change to nobility(1990-1997)…98
2) Samlip's troubled period, based on excessive business expansions…100
3) Overcoming a crisis(1998-2003)…101
5. After 2004…103
1) Reinforcement of internal abilities…103
2) Overseas extensions…103
6. The evolution to a Service Provider…105
7. Conclusion…107
References…110
