서울대학교 경영연구소 경영사례 시리즈. 14
도서명:서울대학교 경영연구소 경영사례 시리즈. 14
저자/출판사:송재용,장정주,최도성/우듬지
쪽수:142쪽
출판일:2010-02-28
ISBN:9788991292567
목차
Case 1 Global Strategy of the Korean Online Gaming Industry : NCsoft’s Globalization
1. The Birth of the Online Gaming Industry in Korea and the Rise of NCsoft…13
1) The history of the online gaming industry…13
2) The history of NCsoft…15
2. The Global Online Game Market and Overseas Expansion Strategy of Online Game Producers…18
1) The Global Online Game Market Overview…18
2) Globalization Strategy of Online Game Producers…20
3. NCsoft’s Globalization…22
1) NCsoft’s Globalization Strategy…22
2) NCsoft’s Globalization…23
3) NCsoft’s performance in the global market…27
4. Strategic Issues…29
1) Intensified Competition In the Industry - Search of a Network-based Strategy…29
2) Search of a New Globalization Strategy…29
3) Cooperation and Competition between PC and console game makers…30
Exhibit…32
국문대역원고…43
Case 2 The Online Map Warfare
1. Introduction…73
2. The on-line map service industry…75
3. The evolving on-line map…78
4. The new paradigm of the on-line map service industry : Where 2.0…79
5. The frontrunner of the on-line map service…81
1) The Korean version of Google Earth, Blue Bird…83
2) The first Internet map portal, Congnamul 2.0…83
6. Anything you do not know about? Ask Naver!…84
1) The interest in the on-line map…85
2) Preemptive efforts to take the opportunity…86
7. Epilogue…86
Exhibit…88
국문대역원고…95
참고문헌…114
Case 3 KT&G
1. Introduction…115
2. Company Overview…116
1) Overview…116
2) Business Areas…117
3) Corporate Governance and Capital Structure…119
4) Privatization…119
3. The Threat of Carl Icahn…120
1) What Happened…120
2) What Icahn wants…122
4. Why KT&G is targeted?…123
1) Distinctive financial structure…123
2) Business Performance…124
3) Successful privatization and stock price…124
4) Significance of corporate governance…125
5. Conclusion…125
Exhibit…126
국문대역원고…133
