서울대학교 경영연구소 경영사례 시리즈 31
도서명:서울대학교 경영연구소 경영사례 시리즈 31
저자/출판사:강성춘,석승훈,안중호,송재용,조동성,Huang,Fei/우듬지
쪽수:192쪽
출판일:2013-02-28
ISBN:9788967540104
목차
Case 1 AMOREPACIFIC : Human Resource Management Strategies for the Leap to a Global Corporation
1. Prologue
2. Characteristics of Domestic Cosmetic Markets and Present Competition
1) Industry Leaders’ Reinforcement of their Market Power
2) Analysis of the Growth in the Cosmetics Market and the Competitive Landscape by Product Line
3. Characteristics of Global Cosmetic Markets and Present Competition
4. Introducing Amorepacific
1) Global Expansion of Amorepacific
5. Amorepacific’s Strategies for Human Resources Management
1) Preparing for Global Expansion
2) Difficulties in the Global Expansion Process and Improvement Efforts
6. Conclusion
References
Case 2 CAT Bond of Tokyo Disneyland
1. How Insurance Works
2. CAT Risk
3. CAT Bond
4. CAT Bond Structure
5. Tokyo Disneyland CAT Bond
6. Discussion
References
Case 3 The Key to the Success of the Korean DVR Market : Based on a Case Study of IDIS and ITX Security
1. Current State of DVR Market
2. Cases of DVR Leading Companies : IDIS and ITX Security
1) IDIS
2) ITX Security
3. Characteristics of the DVR Technology and Market
4. Strategy for the DVR Companies
5. Conclusions
References
Case 4 The Global Strategy of LG Electronics
1. The Characteristics of Electronics Manufacturing Industry
2. LG Electronics
3. Global Expansion of LG Electronics
1) Establishing Global Manufacturing Network
2) Active Global Expansion to the Emerging Countries
3) Complete Localization Strategy
4. From the Multi National Firm to the Transnational Firm
1) The Global Integration Strategy of the Vice President Nam
2) Global Human Resource Management System
5. The Fall of LGE and the Transnational Corporation Strategy
References
국문대역 원고
Case 5 The Story of “the snake to swallow an elephant” : A Case Study of International M&A between LENOVO and IBM PC
1. M&A Background
2. Motivation of M&A
1) Introduction of Subject of M&A
2) Motivation of M&A
3. M&A Process
4. M&A Integration Mechanism Analysis
1) Subject
2) Environment
3) Resource
4) M&A Integration Mechanism
5. Results of M&A
1) Expected Benefits from Acquisitions
2) Actual Effect
6. Analysis of Acquisitions Anticipated Benefits and the Actual Reasons for the Differences
7. Implications of M&A
References
