INTERNATIONAL LODGING CHAINS DECISION OF ENTRY MODE
도서명:INTERNATIONAL LODGING CHAINS DECISION OF ENTRY MODE
저자/출판사:홍정화/한국학술정보
쪽수:265쪽
출판일:2007-08-25
ISBN:9788953476332
목차
CHAPTER ONE. INTRODUCTION
1. Introduction
2. Problem formulation
3. Research objectives
4. Plan of the research
5. Summary
CHAPTER TWO. THE THEORIES AND CONCEPTS OF INTERNATIONAL BUSINESS 17
1. Overview
2. Internationalisation of firms
3. International business perspectives
4. The forms of entry mode
5. Summary
CHAPTER THREE. INTERNATIONALISATION OF LODGING INDUSTRY
1. Past development and current situation
2. Globalisation of hotel industry
3. Structure of international hotel ownership
4. Overview of international hotel companies
5. TCA perspectives and internationalhotel companies
6. Summary
CHAPTER FOUR. TRANSACTION COST ANALYSIS AND ENTRY MODE CHOICES OF INTERNATIONAL FIRMS
1. Overview
2. Transaction cost approach(TCA) on entry mode decision
3. Factors in the entry mode choice
4. Conclusion
CHAPTER FIVE. RESEARCH DESIGN AND METHODOLOGY
1. Introduction
2. Conceptual framework
3. Hypotheses and variables
4. Empirical framework
5. Data collection process
6. Research design
7. Summary
CHAPTER SIX. RESEARCH RESULTS AND ANALYSIS
1. Introduction 193
2. The profile of the sample
3. Results and analysis
4. Discussion
5. Summary
CHAPTER SEVEN. CONCLUSIONS
1. Overview
2. Summary of research
3. Validity of TCA and entry mode of international hotel firms
4. Implications of the results
5. Limitations
6. Main contribution of the study
7. Suggestions for further research
8. Conclusion
REFERENCES
