서울대학교 경영연구소 경영사례 시리즈. 19
도서명:서울대학교 경영연구소 경영사례 시리즈. 19
저자/출판사:김상훈,이경묵,배종훈,최진남,송재용/우듬지
쪽수:143쪽
출판일:2011-02-28
ISBN:9788991292765
목차
Case1 LG Electronics - The Chocolate Phone
1. Mobile Phone Market
2. Competiton at Home and Abroad
3. LG Electronics
4. LG Electronics Mobile Division and Cyon
5. How Chocolate Phone was Developed
6. Marketing Plan
7. Chocolate Phone Debut
8. Future of LG Mobile Phone
* Exhibit
Case2 SK Telecom and SK Networks: Designing Corporate Crowth
1. The Markets
2. Search for New Growth and Prior Structural Changes
3. Company in Company : Decisions and Rewards
4. New Business and the Re-division of CICs : SK Telecom
5. New Business and the Re-division of CICs : SK Networks
6. Another Call in Year 2010
Case3 Cross - Cultural Negotiation between Clean Alcohol and TW's Army
1. Company and Industry Overview
2. Negotiation Process between Clean Alcohol and TW's Army
3. Effevtive Negotiation Strategies Employed by the Clean Alcohol Team
4. Study Questions
* Appendix
Case4 Doosan : Growing through M&As
1. The growth of Doosan Group
2. Restructuring
3. Transformation into an infrastructure company
4. The beginning of global M&As
* Exhibit
* 국문 대역 원고
