서울대학교 경영연구소 경영사례 시리즈. 16
도서명:서울대학교 경영연구소 경영사례 시리즈. 16
저자/출판사:김진교,김수욱,장정주/우듬지
쪽수:95쪽
출판일:2010-02-28
ISBN:9788991292581
목차
Case 1 LG Household & Health Care : Bamboo Salt Toothpaste
1. Introduction to LG Household & Health Care Business Unit…11
2. Market Entry of Bamboo Salt toothpaste into China…12
3. One year After the Market Entry of Bamboo Salt Toothpaste…18
4. Crossroads : Success and Failure of Bamboo Salt Toothpaste…20
5. Strategic Issues of Bamboo Salt toothpaste in 2002…28
Appendix…31
Case 2 Ilsong Memorial Institute of Head and Neck Cancer
1. Introduction…37
2. Head and Neck Cancer…39
1) Definition and Kinds of Head and Neck Cancer…39
2) The Curing Method of Head and Neck Cancer…41
3. Legacy System…41
1) The past’s operation, manpower’s arrangement and the problems…42
2) The Past’s Profit Division System and Its Problem…45
3) The Support and Objection Opinion for Establishing Head and Neck Cancer Center…46
4. Head and Neck Cancer Center Forwarding Plan and Expected Effects…48
1) Overall Forwarding Plan and Expected Effects…48
2) Concrete Forwarding Plans and Complementary Matters…51
5. Going Forward…53
Case 3 A New Enemy to SKT, Mobile VoIP
1. The Inauguration of CEO Jung Man-won for SKT, A New Challenge…55
2. The Absolute Power of Mobile Communication Market, SKT…58
3. Mobile Internet Telephone and Mobile VoIP…59
4. The Status of Market Entry for Mobile VoIP…61
5. The Fourth Mobile Communication, MVNO…64
6. The Response of SKT…65
Exhibition…68
References…76
국문대역 원고…77
