서울대학교 경영연구소 경영사례 시리즈. 8
도서명:서울대학교 경영연구소 경영사례 시리즈. 8
저자/출판사:최진남,최도성,김수욱,송재용,조동성/우듬지
쪽수:151쪽
출판일:2009-02-10
ISBN:9788991292390
목차
1. Case1. Yuhan-Kimberly, 2007
1. Company History
2. Yuhan-Kimberly's Organizational Innovations
3. Leveraging the Korean Success Model and the Future of Yuhan-Kimberly
* Exhibit
* Endnotes
2. Case2. POSCO's Defense strategy
1. Introduction
2. Overview of the Steel Industry
3. Growth of Mittal Arcelor
4. POSCO-A Prominent Steel Player of East Asia
5. POSCO, a valuable firm, an attractive M&A target
6. Condusion
* Exhibit
3. Case3. The Hyper-Competition between LG Electronics and Samsung Electronics in the Korean Digital TV Industry
1. Theoretical Background
2. Dynamic Competition between LG Electronics and Samsung
3. Overview of Digital TV
4. Competing Products
5. History of the Digital TV Industry
6. Competitors
7. Dimensions of Competition
8. Feature : Image Quality, Design, and Technology
9. 4 Driving Forces
10. Conclusions
* Exhibit
4. Case4. iriver vs. iPod : Global Competition in the MP3 Player Industry
1. iriver
2. Apple's iPod
3. Head-to-head Competition between iriver and iPod
4. Apple's Next Step
* Exhibit
5. Case5. Yuhan-Kimberly's International Strategy
1. Industry introduction of production of Baby and Child Care and Family and Care(scale and growth rate)
2. Introduction of Yuhan-Kimberly's competitors
3. Youhan-Kimberly's international business backgroun
4. International management of Yuhan-Kimberly Corporation
5. Yuhan-Kimberly's new challenge for international business
6. Appendix
