서울대학교 경영연구소 경영사례 시리즈 32
도서명:서울대학교 경영연구소 경영사례 시리즈 32
저자/출판사:신재용,송재용,김상훈,조동성,외,인/우듬지
쪽수:192쪽
출판일:2013-03-01
ISBN:9788967540111
목차
Case 1 Executive Compensation in the United States : Case of the Largest Banks in Financial Industry
1. Introduction
2. Financial Crisis and Role of Investment Banks
1) Subprime Mortgage and Development of Global Crisis
2) Role of Investment Banks on the Crisis
3. Executive Compensation and Excessive Risk-Taking
1) Executive Compensation Practice in the United States
2) Debates over the Role of Executive Compensation on the Financial Crisis
3) Government Regulations and Banks’ Effort to Reform Executive Compensation Practice
4. Case of Goldman Sachs Group, Inc.
1) Goldman Sachs Introduction
2) Major Changes in Compensation Practice around the Financial Crisis
3) Is Change in Compensation Practice Persisting or Regressing Back to Pre-crisis Status?
5. Case of Citigroup Inc.
1) Citigroup Introduction
2) Major Changes in Compensation Practice around the Financial Crisis
3) Is Change in Compensation Practice Persisting or Regressing Back to Pre-crisis Status?
6. Case of JPMorgan Chase & Co.
1) JPMorgan Chase Introduction
2) Major Changes in Compensation Practice around the Financial Crisis
3) Is Change in Compensation Practice Persisting or Regressing Back to Pre-crisis Status?
7. Conclusion
Case 2 Samsung Electronics : Innovation and Growth Strategy in Semiconductor Division
1. Semiconductor, Samsung’s Success Story Begins
2. Samsung’s Technological Catch-Up
3. Samsung to Sustainable Leadership
4. Conquest into System on Chip
5. Samsung Electronics, An Ongoing Fairy Tale?
* Appendix
* References
* 국문대역원고
Case 3 CJ E&M : Superstar K, Singing Miracles
1. Overview of the Korean Music Market
2. Mnet Media
3. Success of Superstar K Season 1
4. Superstar K2
1) The Planning Stage
2) Production and Editing Stage
5. Promotion
1) Contestants : “Get the biggest number of contestants!”
2) Viewers : “Boost the ratings in the first episode!”
3) Viewers : “Get the viewers engaged!”
6. Co-marketing Efforts
7. Back to Back Success of Superstar K2
1) Ratings
2) Viewer Participation
3) Ad Revenue
4) Additional Revenue
8. Key Success Factors
9. What Superstar K has Achieved
1) Change in Music Landscape
2) A New Broadcast Paradigm
3) Cultural & Social Issues
10. Superstar K’s Future
* Appendix
Case 4 Dubai - “Where the future begins”
1. Abstract
2. Introduction
3. The Brief History of Dubai
4. How did Dubai Become the Fastest Growing Global Hub
1) The Six Building Blocks for Dubai’s Economic Growth
2) Constructions
3) Tourism
4) Logistics and Transportation
5) Finance
6) The Leaders and Their Vision
7) From a Desert to the Most Wanted Destination in the World
5. Future Challenges of Dubai
* Appendix
