서울대학교 경영연구소 경영사례 시리즈 30
도서명:서울대학교 경영연구소 경영사례 시리즈 30
저자/출판사:김성수,박기완,배종훈,석승훈,송재용,외,인/우듬지
쪽수:176쪽
출판일:2013-02-28
ISBN:9788967540098
목차
Case 1 Ambidextrous Organization
1. Ambidextrous Organization
1) Concept of Ambidextrous Organization : Exploitative Innovation and Exploratory Innovation
2) Classification of Ambidextrous Organization : Structural Ambidexterity and Contextual Ambidexterity
2. Case of Ambidextrous Organization
1) Samsung
2) EBO (Emerging Business Organization) of IBM
3) Woongjin Thinkbig
4) Other Cases
3. Dynamic Capacity and Management Paradox
1) Dynamic Capacity
2) Important Issue for Building Dynamic Capacity
3) Paradox Management
4. Management of Organizational Change
* References
Case 2 Kia at a Crossroads : Evolving a Corporate Brand Strategy
1. Introduction
2. Kia’s History
1) Early History and Success
2) Crisis and Merge by Hyundai
3) Product Launch Failures
3. Kia’s Design Campaign
1) Campaign Overview
2) New Products and Programs under the Campaign
3) Outcome of the Campaign
4. Market Environment in 2011
1) Diagnosis of Kia’s Corporate Brand Image
2) Differentiation from Hyundai
3) Intense Competition
4) New Global Campaign, ‘Like’
5. Epilogue
* Exhibit
Case 3 Qihoo 360 : Costly Negotiating and Firm Growth in China
1. The Company
2. The Executive
3. Management and Organization
4. Products
5. Strategy for Growth
6. Competitive Strategy
7. Costly Negotiating and Legal Issues
8. At Last the Government Comes In
9. The Aftermath
* Appendix
* Further References
Case 4 Earthquake Insurance in the U.S.A.
1. Introduction
2. Earthquake Insurance in California
3. California Earthquake Authority
1) Goals and Strategies of the CEA
2) Financial Aspects
3) Claim Payments
4) Governing Board and Advisory Panel
5) Participating Insurance Companies
4. California Earthquake Insurance Provision
1) Earthquake Coverage
2) Special Earthquake Provisions
3) Earthquake Claim
* References
Case 5 Amorepacific in China
1. From No. 1 Domestic to a Global Beauty Company
1) No. 1 Domestic Cosmetic Company
2) Building Brand Portfolio
3) Distribution Channel Differentiation
4) Going Abroad
2. Beauty Industry in China
1) Market Composition
2) Competition
3) Distribution Channel Composition
4) Consumer Needs and Market Trends
3. Amorepacific in China : Entry and Expansion
1) Initial Trial and Errors
2) Success of Laneige and Mamonde
3) New Challenges
4. Strategic Challenges
* Exhibit
* 국문대역 원고
