맥킨지 로지컬 씽킹 174
도서명:맥킨지 로지컬 씽킹 174
저자/출판사:이호철/한솜미디어
쪽수:22쪽
출판일:2019-02-25
ISBN:9788959595037
목차
시작하면서 ······························································· 4
ThinkWise를 활용한 로지컬 씽킹 그림 작성법························ 10
사례 1 : 직장인의 필요 역량
1편 Logic Tree & MECE
1. Logic Tree
1) Logic Tree 이해 · ····················································· 16
사례 2 : On-line 쇼핑몰 매출이 부진한 이유
2) Logic Tree 종류· ······················································ 20
(1) What Tree· ······················································· 20
사례 3 : 효과적인 조직 진단 체크리스트
사례 4 : 기계 구매 평가 항목
(2) Why Tree· ························································ 23
사례 5 : 베트남 업체에서 개발되는 샘플 제작이 지연되는 이유는
사례 6 : 채용 인력의 수준 차가 큰 이유는
(3) How Tree· ························································ 26
사례 7 : A 제품의 수입품 대응 방****
(4) 문제해결 프로세스에서 사용하는 방법······························ 28
사례 8 : 양돈산업 발전을 위한 체크리스트
사례 9 : 육가공에 대한 소비가 낮은 이유는
사례 10 : 다양한 육가공품 소비 향상을 위해서는
2. MECE와 여섯 가지 전개법
1) MECE 이해· ·························································· 31
2) MECE 여섯 가지 전개방법·········································· 32
(1) 잘 알려진 경영적인 툴을 사용한다·································· 32
사례 11 : 성공하는 직장인이 되기 위해서는 ①
사례 12 : 성공하는 직장인이 되기 위해서는 ②
(2) 상호 반대 용어를 사용한다· ········································ 35
사례 13 : 싸이월드 방문객 수가 왜 줄어들었나
사례 14 : 내부 TFT에 연구원 참여가 저조한 이유는
(3) 자원 배분의 3요소를 사용한다····································· 38
사례 15 : 재판매보험 활성화 방안은
사례 16 : 수주 목표 달성이 어려운 이유는
사례 17 : 원가절감을 위한 저가 제작업체 발굴 방법은
(4) 프로세스로 구분하여 전개한다· ···································· 42
사례 18 : 신규사업 Item에 대한 분석 지원이 ****되는 이유는
사례 19 : 공정별 Lead Time 단축이 ****되는 이유
(5) 구성요소로 구분한다· ·············································· 45
사례 20 : 런케어 매출 1위를 통한 손익 개선이 가능한가
사례 21 : 연사품 불량이 감소하지 않는 이유는
(6) 사칙연산을 사용한다· ·············································· 48
사례 22 : 진단 사업 검토 체크리스트
사례 23 : 이익률 1%를 높이기 위해서
3. Logic Tree 잘 만들기 위한 Tip
1) 2차 전개가 어려울 때 사용하는 방법· ······························· 51
사례 24 : 전자제품 매출 부진 원인은 (수정 전)
사례 25 : 전자제품 매출 부진 원인은 (수정 후)
2) 2차 전개 카테고리 명칭이 반복될 때 수정하는 방법· ·············· 54
사례 26 : A 지역 요금제 지표가 간접망 대비 부진한 이유는 (수정 전)
사례 27 : A 지역 요금제 지표가 간접망 대비 부진한 이유는 (수정 후)
3) 1차 전개 글을 매력적으로 만드는 방법····························· 57
사례 28 : 통신 서비스 무료 체험 사업 성공 방****(수정 전)
사례 29 : 통신 서비스 무료 체험 사업 성공 방****(수정 후)
4. 로직트리 111문····················································· 60
정답 _ 66
2편 Pyramid Structure
1. Pyramid Structure 이해
1) 이해와 구조· ·························································· 178
2) 쓰임새· ································································ 181
사례 141 : 웰빙 음식점 제****
(1) 원 페이지 문서로 전환·············································· 182
(2) 패키지 문서로 전환················································· 184
(3) 글쓰기, 말하기로 전환·············································· 188
사례 142 : 웰빙 음식점 제안(트리형)
2. Pyramid Structure로 논리 구조화
1) 일반 나열형· ·························································· 191
사례 143·144
2) 문제해결형···························································· 194
사례 145·146·147
3) 프로젝트형···························································· 198
사례 148·149·150
4) 고객 제안형· ·························································· 203
사례 151
3. Pyramid Structure 23문········································· 205
정답 _ 207
