서울대학교 경영연구소 경영사례 시리즈. 15
도서명:서울대학교 경영연구소 경영사례 시리즈. 15
저자/출판사:송재용,장정주,최종학/우듬지
쪽수:142쪽
출판일:2010-02-28
ISBN:9788991292574
목차
Case 1 SK Communications & NateOn : Network Competitions in the Korean Instant Messaging Market
1. Introduction…11
1) Instant Messenger Industry in Korea…11
2. History of the Instant Messaging Market…12
1) Instant Messenger before the advent of Internet…12
2) The birth of the internet-based instant messenger, ICQ and AOL…13
3) Global IT Companies ‘Entry into the Messenger Industry’…14
4) Catching-up of MSN and Yahoo…14
5) Heightened competition in the IM industry…15
3. Competitions in the Korean Instant Messaging Market…16
1) The birth of the Korean IM industry and the market dominance of MSN…16
2) The birth of NateOn and its take off…17
3) NateOn’s rise as the number one and MSN’s failure to retaliate…18
4) Bundling Lawsuit Against MSN and Corrective Order…19
5) NateOn’s market domination…21
4. SK Communications and NateOn…22
1) SK Communications’ History…22
2) SK Communications’ Present Situation…23
3) Competitors in the Korean IM industry…24
5. SK Communications’ Next Move…26
Exhibit…28
국문대역 원고…37
Case 2 The Platform Warfare
1. SKT, the Challenger…61
2. The Beginning of the Platform Warfare…64
3. The Digital Market with Fierce Competition…66
4. The End of the Preemptive Attack…67
5. Preparing for the Full-out Warfare…69
Exhibit…70
References…73
국문대역 원고…75
Case 3 Pacific Ocean Shipping Inc. Fraud Case
1. Introduction…93
2. Part I…94
1) PO Shipping and PO Group in the beginning of 2010…94
2) PO Group’s expansion business plan in country A…95
3) Power struggles and crisis of the PO Group in 2010…97
4) The Overseas wiring and summit conference in June of 2010…99
5) The Overseas Payment and Accounting Fraud…100
6) Appendix…102
3. PART II…105
BOX 1. Financial Statement Ratio Analysis…106
BOX 2. Additional information on the financial statements of PO Shipping in 2010…112
4. Epilogue…115
1) Revelation of the illegal wire transfer…115
2) Audit Review by the Financial Supervisory Service on PO Shipping’s Financial Statement…115
3) The restructuring process of PO Shipping and the aftermath of accounting fraud…117
국문대역 원고…121
